Why Düsseldorf?

Ihre Werke haben es bis auf die Pariser Laufstege geschafft, ihr geradliniges, auf Understatement setzendes Design hat weltweit viele Fans. Ihren eigenen Multi-Label- Concept Store mit Green Luxury-Anspruch LIVE LAB STUDIOS eröffnet die Designerin Stephanie Hahn im September 2020 in ihrer Heimat Düsseldorf – und setzt damit ein klares Statement für den Fashion-Standort.

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Fashion Evolution

The world of fashion winds its way through the city like an elegant thread and – in typical fashion for Düsseldorf - on short paths. It is only a few minutes' walk from the high fashion boutiques on the world-famous Königsallee to the showrooms of well-known brands. Designers with their own, smaller brands also shape the city`s fashion image with their boutiques and studios in Flingern, Unterbilk and Hafen - and in many other places. Even Die Toten Hosen dedicated a song to "Modestadt Düsseldorf" back in the 1980s. But how is the industry, especially the stationary retail trade, doing now of after the pandemic - in a time when online trade is demonstrating strong growth and important topics like sustainability and diversity are placing completely new demands on the fashion industry?

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Next Generation Retail

Düsseldorf is a shopping metropolis whose purchasing power ranks in the top 5 among German cities and attracts investors with new store concepts. But what do streetwear and luxury brands, international fl agship stores and individual boutiques have in common? The future of retail lies in its emotionalisation.

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Fresh Ideas from Düsseldorf #07

Düsseldorf's start-up scene also has a lot to offer when it comes to fashion. However, anyone who thinks of fashion start-ups only in terms of young fashion labels is short-sighted. Because also beyond classic fashion design, the fashion industry offers plenty of potential for a wide variety of new business ideas. For example, when it comes to the development of innovative materials, more effi cient processes, ideas for more sustainability or new digital channels. The three start-ups we are introducing to you today are also pursuing very different approaches with which they want to make the fashion world a little nicer, more transparent and inclusive. Meet F.L.A.B., retraced and Swilook.

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New Conciousness

Designer Angelika Kammann interweaves sustainability and avant-garde to create her independent fashion brand Société Angelique. Her conceptual creations are packed with craftsmanship, experience and an unwavering vision to create a new consciousness for fashion. VIVID spoke to the enterprising creative who wants to change an entire industry from her Mönchengladbach studio.

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Looking Back Ahead

Mario Keine knew early on where he was heading. At the tender age of 13, he decided to become a fashion designer. In the schoolyard of the grammar school in Attendorn, Sauerland, all eyes were on him wearing silvercoated jeans trousers or smart jackets with ties and collars. Today, at 30, Mario Keine's childhood dreams have come true. His first fashion collection has been launched, he presented it at the Press Days of the Fashion Council Germany in Berlin. His label is called MARKE, an acronym of his first letters, and he already won one of the two prizes at the first strike a pose festival in Düsseldorf in cooperation with the artist Manuel Graf with his very first launched product, a chain necklace, which he showed as an artistic contribution to the gender debate. In an interview, the former student of the Düsseldorf Design Department reveals how he prepared himself for the challenges of the fashion market and why the journeys of his childhood play a key role in his first collection.

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Why Düsseldorf?

Her work has made it onto the catwalks in Paris, and her straightforward, understated design has many fans worldwide. In September 2020, designer Stephanie Hahn opened her own multi-label concept store with green luxury approach LIVE LAB STUDIOS in her home city of Düsseldorf - a clear statement in favour of the fashion location.

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Fresh Ideas from Düsseldorf #06

Die richtige Idee zur richtigen Zeit: das wohl entscheidendste Element für ein erfolgreiches Startup. Doch damit aus einer starken Idee auch wirklich ein starkes Unternehmen wird, braucht es mehr. Erfahrene Partner zum Beispiel, die Impulse geben und den Weg ebnen. Seit 2020 unterstützt die Startup-Unit der Wirtschaftsförderung Düsseldorf junge Gründer:innen auf dem Weg in die Selbstständigkeit. Und das offenbar recht erfolgreich, denn die Startup-Szene am Rhein brummt. Rund 500 Startups sorgen derzeit in Düsseldorf für frische Ideen und moderne Lösungen – über alle Branchen hinweg.Aus den unterschiedlichsten Branchen stammen auch die drei Unternehmen, die wir heute vorstellen: eine App für bessere Sprachkenntnisse, ein schneller und flexibler Logistik-Dienstleister, ein Legal-Tech-Unternehmen, mit dem „Recht kriegen“ einfach werden soll. Und doch zeigen die Geschichten der drei, wie ähnlich meist der Impuls zur Gründung ist: Es ist der starke Wille, für ein Problem im eigenen Bereich eine neue Lösung zu erschaffen. Hier kommen: Grammario, Pick & Pack 24 und RightNow.

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